Men have many options when it comes to shirts: Ben Sherman, Brutus, Fred Perry, all the classic brands not to mention tailored options from Burtons, Hawes and Curtis, T M Lewin, and higher end options like Vivienne Westwood, Ted Baker, Hugo Boss and Ralph Lauren. The hours I've spent scrambling through rails in charity shops at lightning speed, hunting for that iconic polo player embroidered on the pocket. Most men I know, no matter how fashion conscious or unconscious, has at least one expensive shirt in their collection and could name at least a few places where they could go, should they need another.
Last year I took part in an embroidery event at the Hacketts mens tailors in Sloane Square, hand monogramming handkerchieves for customers; and whilst there I took in just how incredible the inside of a working men's tailoring company is. There was a private workroom behind a velvet curtain where all the highly skilled tailors beavered away on orders, the walls papered in mock pattern pieces. Front of house had all the possible options for suits, trousers, jackets, shirts all displayed on rails and mirrors all around for clients to admire themselves in. In particular, the display of men's collar options looked incredible, all pristine in a display case.
I have been secretly working for the last few months on a collection of bespoke shirts, for women! I don't feel there are as many options for women to go and find a beautiful shirt, in a particular colour or style, where they are able to choose their own detailing, collars, cuffs, fit and style as men do. The initial collection of 6 styles will debut in the shop over the coming weeks, with introductions to each style as we go along. Some have a modern shape, whilst others are inspired by original 1940s and 1950s shirts, all with secret details and hidden treats. The first style: the 'Ruby', will appear next week.
For more shirt inspiration, see my 'Shirt' board on pinterest.
